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CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform...
View ArticleBing Product Ads To Run In Closed Beta Through Holiday Season
Upon hearing the news that
View ArticleReport – Google Product Listing Ads Drive CSE Channel Growth, Cannibalize...
The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search...
View ArticleAdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts...
A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but...
View ArticleDebate – Do Single Product PLA Ad Groups Strangle ROI?
Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad...
View ArticleDebate – Do Single Product PLA Ad Groups Strangle ROI?
Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad...
View ArticleLocal Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of...
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing...
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